Monastic Art Essay

Monastic Art is subdivided in two genres the monastic ascetic art form and the aesthetic art form (Sekules 77). The portrayal of saints in the monasteries is a common theme and narrows it down to the whole religious visionaries and deities which produced those visions. The entire monastic sphere was dedicated to placing oneself in a position to receive sacred communication from God; hence it is not surprising that monasteries and convents heavily sought for visual representation of their favorite saints or God. In medieval times, monastic art was commonly etched on ceilings, walls, and frescoes to draw the viewer into a realm of holiness to enrich the artistic and religious experience. As aforementioned monastic life could either be ascetic which falls in line with the austere lives of the monks or it could be highly beautified which displayed all the wealth and glamor of the Medieval Catholic Church. Most monastic art are derived from the Byzantine model were paintings were very embellished, attractive, symbolic, and magnificent in size. At the Abbey of Santa Maria la Real de Las Huelgas, Spain, there are the Berenguela knitted cushion covers and skillfully decorated gloves, overlaid with gold and scarlet (1275). This highly decorated covers are in memoriam of Prince Fernando de la Cerda (Shadis 168). Benedictine Monasteries The Rule of St. Benedict required them to withdraw from the world into a communal life organized around prayer so that their spiritual inclinations were not directed to other areas of conformity† (Sekules 61). Because of this policy art work conforms to the standards of the monastery. Jesus Christ, Catholic saints, monasteries, the virgin Mary, holy mother and child paintings are all regular images of the medieval monastery. Benedictine monasteries boasted a wide array of art such as An Illumination of Stephen Harding (1225) at the Abbey at Citeaux. In this classic, monastic painting there are two models of monasteries, handed by two Benedictine monks, one of which is the Englishman Stephen Harding himself, which are delivered up to the virgin Mary to sanction or reject. Benedictine cloisters featured â€Å"inscriptions in windows, stonework, paintings, and manuscripts† (Luxford 11). This type of veneration is called Cisternian illumination where there is a mystic connection and communication with the divine. Golden auras and golden thrones with elaborate architectured monasteries characterize this work. Another famous Benedictine art form is Benedict of Nursia (1435) displayed at the Abbey at Florence, Italy. This painting done by Frey Angelico exhibits the simple face of St. Benedict with a holy halo encircling his head, in a grave, solemn, pensive mood, similar to what one would expect in a monastic setting. Women in Power-Medieval Feminism: The Empowered Woman Before Mary Wollenstonecraft even crafted the Declaration of Women (1791), the embryonic signs of an emerging feminist movement were already visible. Due to religious, social, and cultural dogmas and restraints, women were confined to the private sphere, unable to take part in the activities and pursuits of men. Nevertheless, a few women have propelled themselves and unwittingly their female counterparts to a whole new dimension in the Middle Ages. The woman is a recurrent depiction in Medieval Art and Architecture, not to mention in an age where in the Marian cult (and even in the Greco-Latin mythology) was venerated as goddess, saint, and intercessor. Personification of places, whether cities or countries especially as regal or armed women, are one of the oldest forms of power symbolism†(Sekules 13). Several countries have depicted women at war as their national icons for example Roma, Germania, Brittanica, Sclavenia, Columbia, Athena, Italia Turrita, Hispania, Polonia, Europa etc. The women are either portrayed as martial, royal, or both. Medieval art demonstrated the empowerment of women, where women sometimes moved out of the home space and actively engaged in business, art, warfare, and politics. Joan of Arc One of the women who stands out is Joan of Arc. Historically, Joan of Arc is lauded as a liberator of France who bravely warred against England to set free her countrymen who labored under the British yoke. â€Å"Quite apart from her saintly character, Joan’s credibility as a military leader may have gained greater currency thanks to the classical tradition that personified the authority of war in female form† (Sekules 165). Art enables social criticism. Martin Le Franc sides with Joan of Arc unique personality both as a feminist and as a woman. Through his medieval portrayal of Joan of Arc both as a heroine, military hero, and spiritual icon, he embraces her as a daring woman. â€Å"Martin Le Franc in Le Champion des Dames, a work directly inspired by the quarrel about Le Roman de la Rose, takes Joan’s part against her detractors. Their arguments focus on her belligerence, her transvestism, and her condemnation by the Church† (Warner 220). In the late-Medieval painting â€Å"Le Champion des Dames† (1450), one observes Joan of Arc holding two white flags and flanked by them in a biblical setting. Although critics say that this portrayal is anachronistic, it voices volumes in asserting the sanctity of a patriot and prophetess who received visions and supernatural messages. â€Å"Christine was an admirer of Joan (of Arc’s) achievements and a defender when she needed it† (Sekules 165). Joan of Arc, a powerful woman, inspired another medieval woman in power, Christine de Pisan, who highly esteemed Joan as a valiant, holy, and still feminine woman. Christine De Pisan Another medieval woman which broke from the social norms and launched out into the space of art, literature, and religion is Christine de Pisan (1365-1434). One could argue that because of her aristocratic status she enjoyed many more liberties than the average woman of the Middle Ages; however open prejudice and misogynist ideologies against the woman existed and was encouraged against both the lower and upper classed woman. Christine de Pisan was literate, cultivated her artistic talent, and was mistress of her household (Christine de Pisan). Although today these characteristics seem ordinary, back in the medieval times, it was a rarity for a woman, even an aristocratic one to be qualified with all these talents. Christine de Pizan was born in Italy but married to a Frenchman. De Pisan was a prolific author as she produced several essays, poems, books, ballads, and epistles. The art piece of â€Å"Christine de Pisan Writing† is not as common as it seems for women were often relegated non-scholastic tasks for the general public deemed them inferior. In the depiction of De Pisan writing, the setting is clearly at an abbey or monastery. De Pizan was also the breadwinner of her family following her husband’s passing; therefore she emerged as one of the few women who made a livelihood from writing. Numerous medieval portraits of Christine de Pisan exist where she is either consulting with people in power such as Joan of Arc (Christine de Pisan Livres des Faits des Armes et de Chevalerie, 1409), diligently writing at an abbey (Christine de Pisan Writing), or educating her others (Christine de Pisan Instructing Her Son and Christine de Pisan Lecturing a Group of Men). Convents or nunneries in the medieval period. It can be argued that nunneries and convents â€Å"offered women an element of freedom† (Medieval Convent or Nunnery). At the convents, the nuns had most commodities at their disposal and were not bound to family responsibilities, for here they concentrated on God and pursued holiness in the secluded religious life. Nuns were also enfranchised to vote in an abbess or mother superior, who in turn would govern the affairs of the female community. Since medieval times, the nunnery also was fitted with hospitals, gardens, chapels, dormitories, libraries, and a school. As a result, nuns had the unique opportunity to be holistically educated and independent. This peculiar branch of female liberation fosters artistic exploration. Art work often has appeared at convents where nuns have drawn or invented masterpieces such as †¦ Second to Nun Paintings Medieval paintings also tended to focus on holy women: whether they be goddesses or cloistered nuns and mothers. One major medieval masterpiece shows Hildegard von Bingen (1098-1179), a nun of St. Benedict of wrote books, plays, sermons, and poetry; practiced medicine, and functioned as advisor to monarchs and popes. Hildegard is indeed a medieval and modern-day feminist who was not afraid to hold and wield power even among men folk. A celebrated illustration of her is represented in Illumination from the Liber Scivias, 1151 where she receives a vision and transcribes it as a deity reveals it to her. This dynamic woman dictates the divine messages in a book called The Scivias. This portrait conveys the reality of the enlightened woman in all spheres. She too can be an instrument not only for familial purposes but in multifaceted way, contributing to society, religion, and culture. References: Christine de Pizan . Retrieved 06 May 2010 Les Enluminures Presents Women in Medieval Art . Retrieved 06 May 2010 Luxford, Julian M. The Art and Architecture of English Benedictine Monasteries 1300-1540 A Patronage History. Boyell Press, United Kingdom, 2008. Medieval Convent or Nunnery . Retrieved 06 May

Сysti fibros and curcumin

Corcumin or corcuma is the scientific name of the ancient spice turmeric. It is a rhizome that is commonly available in the market as a bright yellow powder. It is a popular condiment and culinary dye in the East and the Mid-East. However, other than its utility in the kitchen, corcumin also has medical uses. It is a mild digestive and an antiseptic, and currently, it is regarded as a cure for cystic fibrosis (The Epicentre, 2003). What are the major symptoms of cystic fibrosis?Cystic Fibrosis is often diagnosed from symptoms characterized by thick, viscious mucus secreations in the lungs, color and amount change of sputum, chronic cough usually with blood streaks, wheezing, and bronchitis. Other symptoms of the disease include chronic sinusitis, asthma, nasal polyps, weight loss, dehydration, excessive salt in sweat, abdominal pain, flatulence, and fatigue (The Epicentre, 2003). Why does the sweat of patients with CF have excess salt? The sweat of CF patients have excessive salt bec ause the CF blocks the chloride that passes through the membranes.This leaves the chloride stranded in the sweat ducts, resulting in trapped sodium and positively charged chloride. This causes the salty seat that emerges from the body of a CF patient (Orenstein, 2003). What is CFTR and what is its normal function? Also known as cystic fibrosis transmembrane conductance regulator, CFTR is responsible for making protein that serves as a channel for the membrane of cells that produce mucus, sweat, saliva, tears, and digestive enzymes.It helps in the transportation of positive chloride ions and negative sodium ions. It also regulates the movement of water in the tissues, which is necessary for the production of thin, free-flowing mucus. This mucus lubricates the linings of the different body systems (National Library of Medicine [NLM], 2009). What is the role of cAMP in CFTR function? The role of cyclic adenosine monophosphate in CFTR function is that it helps regulate the CFTR through protein kinase A (NLM, 2009).Why does delta F508 mutation in CFTR cause CF? How is the delta F508 protein different from normal proteins? How does this change affect the movement of the protein through the ER? Delta F508 protein mutation causes CF because it lacks phenylalanine residue at position 508. Due to this, it cannot function as normal proteins do. When this mutation is synthesized through the normal cellular machinery, it is rapidly recognized as misfolded and is shortly degraded even before reaching the actual site of action at the cell surface.There is only a low probability for this kind of protein mutation to reach the ER or the endoplasmic reticulum (Rowe, Miller, & Sorscher, 2005). References National Library of Medicine. (2009, May 29). â€Å"CFTR†. Genetics Home Reference. Retrived June 3, 2009, from http://ghr. nlm. nih. gov/gene=cftr Orenstein, D. (2003). Cystic Fibrosis. New York: Lippincott Williams & Wilkins. Rowe, S. M. , Miller, S. , & Sorscher, E. J. (2005). Cystic fibrosis. New England Journal of Medicine, 352 (19), 1992–2001. The Epicentre. (2003). Turmeric. The Epicentre Encyclopedia of Spices. R

Sound and Images, the Culture and the Role of Media

Due to the fast evolution of the technology in the society, there has been an increasing integration of sound and images in the media that people are exposed to. The film industry started only with moving images. Later on, as technology progressed, it became possible for sound to be integrated to it, making the experience of watching these movies more pleasurable. Naturally, the integration of sound and images also helps create a greater level of the believability of the movies that people watch. This means that people are able now to suspend their disbelief more easily and immerse themselves into the movies that they are watching. The message that images carry in this regard become more pronounced since they are able to manipulate sound as well. Given the joining of these disjointed features of film that may be generated in different times and in different locations, such an interaction of sound, space, and image reinforce the postmodernism ethos already affecting media, culture and the awareness of people around the world (Darley, 2000). The recent innovations in sound and image integration also give power to the visual digital culture being propagated among young people nowadays. A lot of media platform use this integration such as music videos, film, video games, and other platforms. With the changes in digital visual culture, there has been a change in the way that story, representation, and meaning are being presented to the audience. This is remarkably different from the way that traditional visual culture enhances the experience of audience (Darley, 2000). Audiences now are more critical of style, sensation and image performance. According to Frith, Goodwin, and Grossberg (1993), studying sound and image would require the serious student of mass communication to look into the nature of music television and the way it shapes perceptions among people young and old. Music videos, particularly, are making it possible for young people to redefine their styles and their views. Such approach would of course take a look at particular aspects of the development of young people’s personalities and views. In this kind of analysis, psychology and sociology come into the fore to analyze the impact of sound and image integration into the lives of those who adhere to this form of media. Modern video, with its integration of music and sound is now emerging as an important platform of mass media being analyzed by mass communication practitioners and theorists in the world today. The role of sound and image in this area of media production cannot be discounted. As such, these two platforms become carriers of meaning, which can be more easily understood by viewers and audiences alike (Cubitt, 1993). With sound and image, the practice of the imagination to recreate a place or a scene in the mind is no longer needed. In fact, since the setting, the actions in question, and the dialogues of the characters are played out as clearly as possible, little is left in the imagination as to how it could have occurred otherwise. With books in the form of novel and short stories, the viewers participate in the creation of virtual worlds in their minds. The way that the protagonist looks and how he speaks are all objects of imagination which he has to recreate based on the text that he reads. With image and sound, however, this is done away with. He just have to keep his eyes wide open and ears listening and he will understand what is being played out in the movies or shows that he is watching and enjoying. The emergence of video where sound and image interaction is already a given also has an important impact on how people make sense of themselves as members of the society and as individuals trying to make sense of their world. Through the movies and shows that they watch, new variables and ways of looking at things are being brought to the fore. Where will these mediations lead them? Do these mediations lead to a better understanding of their lives and their world? Or do they introduce new practices and views that undermine the prevalent understanding regarding their world and their environment (Cubitt, 1993). Through these videos also, there are cultural practices that are evolving. Such practices help artists and their audience find expressions for their passions and the way in which sound and image interact in creating cultural items. These movies and shows then carry cultural weight with them, which can fill the curiosity of students of mass communication for years to come. Conclusion People never imagined that image and sound can attain the heights that they have already achieved so far. There are still advancements along the way. Whatever forms of progress this will take, for sure, videography, and the way that sound, image, and motion interact with each other will challenge traditional perspectives in trying to understand mass media and the impact that it exerts on the development of the culture of society. These changes may be little but they are all significant. Reference Campbell, R., Martin, C. R., & Fabos, B. (Media and Culture: An Introduction to Mass Communication. Bedford: St. Martin’s Press. Cubitt, S. (1993). Videography: Video Media as Art and Culture. New York: St. Martin’s Press. Darley, A. (2000). Visual Digital Culture: Surface Play and Spectacle in New Media Genres. London: Routledge. Frith, S., Goodwin, A. & Grossberg, L. (1993). Sound and Vision: The Music Video Reader. London: Routledge. Â   Â   Â  

Teen pregnancy , planned parenthood ,and similar ideologies relevant Assignment

Teen pregnancy , planned parenthood ,and similar ideologies relevant today - Assignment Example Being ready for something prepares you mentally and emotionally to look forward to, but in the case of it being un-planned, mostly abortion and giving up for adoption are the consequences which result from anger, guilt and denial (Immell 98). From 1970’s to2002, teen pregnancy was the norm of the society. Early marriages, as a sign of self-esteem and prestige were practiced. However, advancement in education and its availability to women, led to a decrease in marriages and births worldwide. At this point it must be considered that modernization from 2008 onwards and concept of marriages in the current century is considered to be a burden and hasty owing to sex being practiced commonly resulting in pregnancies but the contraceptive methods and popularity of options for adoption and abortion has led to a decline in the birth rate. Certain facts regarding worldwide teen pregnancy have evolved and need attention in regard to its wide epidemic and resulting consequences to be understood clearly. The under developed and developing countries are at a higher risk of adolescent pregnancies, with about every year birth of 16 million babies. Girls aged between fifteen and nineteen are the most targeted victims. If we talk in terms of statistics, approximately three million of them go on to put their babies for adoption or un-safe abortions. However it must be noticed that birth itself in this age is dangerous to health and can even cause death. Teen pregnancy in fact is a leading cause of death for girls in ages 15-19. Premature, still births and infant deaths are 50% higher for babies born to teens than to adolescent mothers. Limited or sometimes un-available educational and employment prospects forces early marriages. Concept of children as workforce is still communal. Under-developed and developing poor countries are at a higher level of risk for promoting teen pregnancies as more than 14% of girls in such

Week 7 Group Assignment Example | Topics and Well Written Essays - 500 words

Week 7 Group - Assignment Example The first, and most important, activity is to classify users into categories and define their duties and rights of access. ABC users can be subdivided into two main categories; ABC staff who include developers and the ABC administration, and the general public which incorporates developers from other companies and ABC clients. Whereas ABC employees have more access to company systems external users get restricted access to these resources. For instance, ABC developers need to have access to secured servers that will allow them to develop new software and be able to post them to less secured public servers from where other developers and software lovers can download software or its source code. A number of servers with different configurations must be employed so as to have a reliable system. An internal CVS server would be necessary to limit access to the company’s most crucial systems to its employees. Its location shall be in a remote location that cannot be easily accessed. It shall also have a live backup system that will be use to back it up in preparation for any failure. This will ensure that there is limited disruption in case the internal CVS server fails (Newman 2010). This server is configured in such a way that it is only accessible within the company network and from recognized and authenticated proxies. In order to make this possible, the system administrator creates a readers file in the servers root. The file defines the read and write permissions for all users and domains that can access it. It also authenticates the users and blocks any unauthorized access. The administrator can also ban some users from accessing the server even if they are company staff. The company will conduct its business using this server. It is necessary to make sure that the server cannot be configured remotely. This ensures

Explain how Germany has sought to have both some security and Essay

Explain how Germany has sought to have both some security and flexibility in its labour markets. Have these approaches been su - Essay Example Social security represents the employment security and social security. The purpose of this paper is to understand the concept of â€Å"flexicurity†. This concept relates to a positive relationship between the two aspects of labour market security and flexibility (Sauert, 2009). However, there are opposing views regarding the concept of flexicurity as well. According to authors like, Stanford and Vosco, increasing flexibility in labour markets is synonymous to decreasing flexibility (Rodgers, 2012). The aim of this paper is to study the context of labour market security and flexibility in Germany and the impact of it on the workforce, especially young workers. This paper also analyses the scenario of wage stagnation and mini jobs in Germany, owing to the labour market conditions. Flexibility and Security of Labour markets: Germany One of the key challenges of the member countries in the European Union is to strike the perfect balance between the flexibility and security of the labour market. The main action of policy makers in this regard has been to pass on the responsibility to the social partners. The underlying assumption in this case is that a well-balanced social dialogue leads to a well-balanced social market (Wilthagen, n.d.). ... In particular regard to Germany, the academic literature is more of a divided nature. One section of the academic fraternity believes that the labour flexibility in the German markets must increase as a precursor to reduce the high level of unemployment in the country. However, the emphasis of the government has been more on increasing the income and job security (Wilthagen, Tros and Lieshout, 2003). Regarding the flexibility status, Germany maintains a vision of internal numerical flexibility. Flexibility of working hours and reduction of overtime continues to be one of the most important policy considerations for the future. Over the recent years, the German Labour market has undergone a great degree of transformation, after suffering great levels of unemployment, both structural and long-term, for decades. The level of difficulty was higher for the unemployed workers as they found it difficult to enter the labour market. Since 2000, the introduction of reforms in the labour market s had widely changed the employment structure in the German labour market. Germany had mainly structured its policy around flexicurity, which aimed at less generous benefit system and lower level of protection against dismissal. The flexicurity model employed by Germany mainly relied on developing a well-built social security system, which structured the labour market policies in a way that would employ the people without jobs. The successful reform package of Germany can be traced to the introduction of reforms by Hartz in between 2002-2005 (Federal Republic of Germany, 2004) and Agenda 2010. The key feature has been to employ the job seekers and enhance the flexibility of labour markets. The main recommendations of the Hartz commission have been

Worksheet 5 - NORA ECCLES HARRISON MUSEUM OF ART Assignment

Worksheet 5 - NORA ECCLES HARRISON MUSEUM OF ART - Assignment Example It is a multinational retail company that sales general merchandise and groceries. WALMART is one of the most valuable companies in the world, the leading retail company and the largest public company. WALMART Company being a business organization, there is need for human asset retention in the human resource sector. This is important for labour provision and daily operations of this company. The retention of human asset can be achieved through SWOT analysis of this company. In each and every year, the company spends millions on labour related lawsuits. This is due to criticism on the poor working conditions, low wages and female discrimination. This makes the company lack skilled and experienced personnel. Cases of employee turnover are very rampart and the company spends much on employee training. This is associated to low trained personnel who are poorly paid. WALMART lacks differentiation from its competitors and faces negative publicity from the many cases of bribery and poor working environment. Improvement of the working conditions, increase in the payment and wages and also good employee training will ensure a strategic plan for human asset

Annotated Bibliography Example | Topics and Well Written Essays - 750 words - 14

Annotated Bibliography Example Even though the article has a narrow perspective on leadership topic as a whole, its detailed focus on transformational leadership is critical in having a better understanding of this style of leadership. In this view, this article is important for the research in organizational leadership as it gives sufficient information pertaining to transformational leadership style. Emery, C. R., & Barker, K. J. (2007). THE EFFECT OF TRANSACTIONAL AND TRANSFORMATIONAL LEADERSHIP STYLES ON THE ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION OF CUSTOMER CONTACT PERSONNEL. Journal of Organizational Culture, Communications & Conflict, 11(1). Emery and Barker (2007) explore the effects of transactional and transformational leadership styles on organizational commitment and job satisfaction. Starting from the definition of these two leadership styles, the article gives a stepwise comparison of the two leadership styles. Organizational commitment is depicted as a crucial aspect in enhanced performance, reduced employee turnover, and general job satisfaction as employee feel well motivated. Similarly, customers tend to be satisfied when they perceive that the leadership style in the organization pays direct attention to their needs. Therefore, apart from giving information relating to the effect of the two leadership styles, the article helps the reader understand the preferable leadership style. In this book, Kotter (2008) discusses the concepts of leadership and management in details. His primary focus is to help the readers distinguish leadership from management by radically analyzing them. Using a systematic approach, the author manages to indicate that not all managers are leaders as a significant portion of them fail to acknowledge the factor or rather attributes of a good leader. Molero, F., Cuadrado, I., Navas, M., & Morales, J. F. (2007). Relations and effects of transformational

Ugi reaction Thesis Example | Topics and Well Written Essays - 1500 words

Ugi reaction - Thesis Example Ugi Reaction The Ugi reaction subject has gained unprecedented prominent in recent chemical literature. An explosion of interest toward the Ugi reaction is explained by the rapid development of chemical technologies and the need to solve organic chemistry challenges in a cost-efficient manner. The history of the Ugi reaction dates back to the middle of the 20th century, but it was not before the beginning of the 21st century that its value and benefits for the evolution of organic chemistry were consistently recognized. Ivar Ugi is believed to be the father of all multicomponent reactions [28]. Ugi is also considered the grandfather of the whole combinatorial chemistry [29]. Today’s chemists rely on the advantages of the Ugi reaction, to synthesize diverse collections/ libraries of biologically interesting products. This is particularly the case of the drug industry, which relies on the premise of discovery and innovations and demands fast methods of chemical analysis and synt hesis of complex molecules. The Ugi reaction is a popular object of contemporary chemical research. Dozens of studies were performed to understand the hidden benefits of the Ugi reaction and its implications for chemistry. â€Å"The Ugi reaction is the one-pot condensation of an amine, aldehyde or ketone, isocyanide, and a nucleophile to afford ?-substitute carboxamide derivatives† [17]. ... The carboxylic acid is then added together with the imino carbon; acyl transfer rearranges the resulting acylated isoamide, leading to the creation of the desired product [17]. The benefits of the Ugi reaction are numerous. The Ugi reaction is believed to be the most convenient instrument for generating diverse libraries of chemical compounds [8; 9]. That the reaction occurs at room temperature also means that the reaction is relatively simply and cost-effective: it does not require using artificial additions and can be easily held without complex temperature-regulating mechanisms [9]. The Ugi reaction is extremely advantageous for generating pharmacologically active compounds and diverse molecules [9]. For example, it was extensively used to synthesize anti-malarial agents [9]. Most, if not all, Ugi reaction products tend to precipitate in pure form [9; 15; 21]. This is extremely important for the success of other chemical processes, as long as compound mixtures obtained during the Ugi reaction do not require costly purification prior to being used in other chemical procedures [6; 27]. For example, the Ugi reaction does not require the use of costly chromatography and, consequentially, reduces the costs of the process and the final product. Eventually, almost all compounds obtained during the Ugi reaction are quantifiable [6; 38]. No information about potential drawbacks of the Ugi reaction has been available so far. The current state of literature provides extensive information about the Ugi reaction and its practical applications. This is mostly because the Ugi reaction is gradually turning into the key element of chemical research and analysis, especially in the pharmaceutical industry. More and more chemical compounds are

Effective Communication in Building Relationships Essay Example for Free

Effective Communication in Building Relationships Essay Communicating effectively is the most important aspect of any relationship. In all venues the way we communicate can determine if that relationship will be successful, this is certainly true in an intimate relationship, but just as important in business relationships, friendships, and familial relationships. Relationships are defined by how we communicate, and how effective we are at getting our message out, but just as important is how well we listen. Healthy relationships require us to know a bit about ourselves, and be willing to share some of ourselves with others, building that trust element helps determine the intensity of a relationship. Understanding some of these components will help you on your way to developing and maintaining a good relationship. Having good communication skills can mean the difference between success and failure of a relationship. Most relationships that are successful are in an â€Å"equitable relationship† (Myers, 2010, pg. 429). Being aware of some of the barriers to effective communication can help you avoid the pitfalls of bad or ineffective communication. There are several communicating errors that can signal the end of a relationship, according to Hybels and Weaver (2007) some of those are, â€Å"aggressive talk, regrettable talk, criticism and complaints, avoidance, and defensive communication† (pg. 199). Having disagreements are a normal part of any relationship, it is how we resolve those conflicts that can mean the difference between a healthy relationship or one that is heading towards destruction. We tend to fall back on the destructive methods when we have no other tools in our toolbox. Aggressive talk is using language that demeans another; it is calling names, using disparaging words, wearing down the self esteem of the other person. This is so destructive to a relationship; it can at times lead to physical violence. But the most insidious form of communication is indirect aggression, or passive aggression. This is when we consciously commit an act that we know will hurt or upset another. We manipulate the situation to get our way, or get our â€Å"dig† into the other person. This way we do not have to  confront directly, it is very subtle, and can be the real killer of a relationship. It is a way to continue an argument without actually saying much at all. The Los Angeles Times (1997) reported on passive aggressive tendencies in relationships, and gave some advice on how to handle the situation, â€Å"first, realize that you may not be able to get your mate to change his or her behavior, but you can change yours† and â€Å"take control of the sit uation by setting limits, figure out what you can do† (pg. 3). Regrettable talk is saying something, and then wishing you could take it back. I think we are all guilty of this to some extent. We blurt out a remark without thinking, and immediately we regret it. Using regrettable talk can leave others with hurt feelings, and cause them to want to avoid us. I think in relationships it is easy to fall into this category, you know someone so well, and feel comfortable saying just about anything, so you let your guard down, and many times the things we say we wish we could take back. I have commented to my spouse that we talk nicer to our neighbors than we do to each other, and if we wish to continue in a relationship we must be aware of this, and make every effort to think before we speak. Criticism and complaints creep into a relationship when couples have no real tools for resolving an argument. In an article from Cosmopolitan, reporter Laura Gilbert (2007) interviews professionals about some of the consequences from constant complaints and criticism, After a while, you stop talking with those sweet undertones, says Edythe Denkin, PhD, author of Relationship Magic, and sarcasm or negativity can become more common 243 (5). There are different styles of attachment, â€Å"people with negative views of others exhibit either the dismissive or the fearful attachment style† (Myers, 2010, pg. 428). Dismissive is a relationship marked by distrust, and fearful attachment is a relationship marked by fear of rejection. Either types can lead to the end of a relationship. Avoidance and defensive communication are two types of negative methods used to get our point across. When we are unhappy we avoid any discussion, the silent treatment is what a lot of couples use to avoid any conflict. This is counterproductive, and will destroy the trust in a relationship. Many  couples mistakenly feel that arguing is the end of a relationship, but in truth it is when we begin avoiding each other that can signal a relationship is in trouble. David Code from the Christian Science Monitor (2009) writes, â€Å"Just because you seldom argue doesnt mean your marriage is strong, the real silent killer of marriage is distancing yourself from your partner† (pg. 9). He goes on to discuss some possible solutions, and encourages couples to not worry so much about disagreeing, but focus on â€Å"your flight response†, If we can learn to spot the â€Å"distancing pattern in our relationships† we can help â€Å"prevent family problems and divorce† ( Code, 2009, pg. 9). Defensive communication occurs as we are trying to defend ourselves from a comment made by our partner. â€Å"Defending ourselves is dealing with a past behavior; it gives us no time to resolve the problem† (Hybels and Weaver, 2007, pg. 200). In a relationship each partner must get out of the relationship â€Å"proportional to what you each put into it† (Myers, 2010, pg. 428). The best way to fix a problem is to recognize and admit you have one in the first place. In Cosmopolitan, Jennifer Benjamin (2007) gives us some common communication pitfalls, and says â€Å"to avoid these, you first have to recognize them† (pg. 126). The article goes on to list five communication mistakes that we as couples tend to make. One mistake many couples make is leaving out important information. We give our partners some of the needed information, but assume that he or she knows me so well; they will know what I am talking about. So vital information is left out, this leads to mis communication, and hurt feelings. Another area that we have to be aware of is the time we pick to have a discussion. During Super Bowl, or when one is rushing off to work, is not the time to have a discussion. Mistake number three, prefacing our remark with doom and gloom statements such as, â€Å"do not take this the wrong way† or â€Å"do not get mad but† it begins the conversation with a sense of impending trouble, and gets our level of anger ratcheted up. Another common mistake is one many women are guilty of, talking the problem to death; we tend to not get to the point, and feel we have to give every single detail. The article says, â€Å"Men have about three minutes of attention for any single discussion† (Benjamin, 2007, pg. 126). The last area is in giving out to much detail. Again women can be guilty of this; we feel we need to tell our man everything, all our past exploitations, we want to be close to our guy, but too much information can  be as damaging as not enough. If we are to avoid the destructive methods of communicating, we must increase our strategic flexi bility, according to Hybels and Weaver (2007) this means â€Å"expanding your communication repertoire† (pg. 6). The more communication skills we have, the more we can draw on them for any scenario or situation. We will be better prepared to handle whatever comes up, while still getting our message across, in the most effective manner. People who possess these skills have much more flourishing interactions with the people in their lives. When discussing communication between partners in an intimate relationship gender and language must be taken into consideration. The way the sexes communicate is very different. According to Hybels and Weaver (2007) â€Å"women use the language of rapport-talk, men use report-talk† (pg. 117). This means that women are trying to form bonds with communication, and increase intimacy levels, men are letting us know their knowledge and skills in a particular subject area. It is a completely different style of communicating, women are â€Å"building relationships† and men are trying to â€Å"fix the problem† (Hybels and Weaver, 2007, pg. 117). In the book, Why Mars and Venus Collide, author Vanessa Bush researches the differences in brain chemistry that is produced by women and men when under stress, â€Å"biochemistry can also explain why women multitask and men are more single-minded in their focus. Problems occur when men and women misinterpret the different ways t he opposite sex responds to and copes with stress† (pg. 104). Several tips that were offered by the author to increase our levels of communication, women should let our partners know when we need support, and men should listen fully to the problem without trying to fix it. I have researched communication in intimate relationships, looked at a lot of studies, and felt I should put my own relationships to the test. I wanted to see if my emotional intelligence matched that of my husband and my children. I wanted to see if the gaps I perceive in our communication as a family was due to the differences in each of our emotional intelligence quotients. What exactly is emotional intelligence; according to Hybels and Weaver (2007) emotional intelligence â€Å"is the ability to understand and get along with others† (pg. 156). In order for us to get along with others, and deal with their emotions, we must first be aware of our own emotions and feelings. We must learn how to appropriately express, and manage our feelings, and learn some self-control,  and we must learn to recognize and handle the feelings of others. I had each family member take the emotional intelligence test, which was retrieved from the Institute for Health and Human Potential. This ev aluates your emotional intelligence, and shows you your strengths and weaknesses. I took the survey, and I had my husband and my daughter take the survey. My daughter and my husband scored very similar on the quiz, my results were about ten points higher than there score. The results said I have a very high emotional intelligence. The results of the emotional intelligence test reflects my life, I am a high achiever, can be very task oriented, and want to ensure that my work with families shows great results. The quiz said I needed to remember why I do the work I do, not get bogged down in tasks, but remember the reason you chose this line of work. The results said I should take time each day to reflect on what brings me the greatest joy. That really reflects me, I enjoy the work tremendously, but sometimes the day to day tasks that have to get done can make me a bit cynical. I think it also translates into my personal life, I can read people well, and feel I am in tune with their emotions, but some days I just do not take the time to really sit down and listen to those closest to me. I can see this reflected in my relationship with my husband. I am so busy being busy; I do not really pay attention to him, and what his concerns are. The emotional intelligence test scores for my husband and daughter both said they have slightly above average emotional intelligence, with room to grow. It reflects what I see in both of them, they are very sensitive to the needs of those around them, but do not always take time for themselves. The quiz also says they may not always communicate their feelings or needs to others. This is very true, especially of my husband; he does not communicate his needs well, and then he can become angry and distant. The quiz gives areas for improvement for both my husband and my daughter. They are to look at what causes them stress and tension, and how they handle those situations, and try and rid themselves of the negative thoughts that play in their minds. I have seen the destructive results of this type of negative thinking, feeling you are unworthy and unlovable. We now know the results of the emotional intelligence quiz, now what. We must come together and as a family and decide how best to proceed. Having the results of this quiz has opened the doors to communication for my family. We saw in print, what each of us sees  reflected in the other. The communication between my husband and me was bordering on becoming destructive, we both were passive aggressive when dealing with issues. I did not want to argue, so I would let it go, but not really, it stayed with me, and I would do mean things to get back at my husband. I might not wake him up, even if I saw he forgot to set his alarm, and was going to be late for work. I might not put his work clothes in the dryer, even when I see he is running late. It would be little inconsequential things I would do, but over the years they have added up, and we were at the brink of separating. My husband was no different; he was just as guilty of allowing the barriers to effective communicating to come between us. I also have to admit that I saw some of the same communication barriers creeping into my teenage daughter’s style of communicating. I think being aware of a problem is half the battle, when we are honest, and do some self assessing, we can truly begin to make some changes. I decided that since my emotional intelligence results were so different from my husband’s that taking a personality test might be in order. I found a personality types questionnaire, and we both took the survey. The survey was published by Dawn Billings, (2004) CEO and Founder of The Heart Link Women’s Network. The Primary colors personality tool asks specific questions, and you rate yourself from highest to lowest in each category. Once finished, you add up the scores and the one with the largest number represents your major personality profile. I took the survey as did my husband and my daughter. The results were very interesting, the one area I found fascinating was that my husband and I both scored the highest in the same category. It said we were both gentle and understanding, which is true, that we are more interested in being loved than in being right, so we may stay with partners that do not treat us well. There have been times in this relationship where I felt I was being mistreated, and my husband has admitted that he has felt the same at times. It also says we may put the needs of others above our own needs, this is very true, and was also reflected in our emotional intelligence test. The tests also said this personality type over commits themselves, and not leave room for those closest to them. This has been a real issue in my marriage; I am so driven by work and school that I forget that I have a husband and a daughter who needs me. Since taking these surveys, the gaps in our communication has closed dramatically. My husband  was open to taking the test, which surprised me; I thought he would balk at doing this. He was as surprised as I was with some of the results; it opened the door for us to begin really talking about issues, as a family, and as a couple. There is more work to be done, taking a couple of quizzes cannot erase years of bad, and ineffective communicating. The pain is there from years of misunderstandings, and from the communication barriers we placed in our paths, but what has happened is the willingness for us to come together as a couple, see what needs to be worked on, and begin that process. Communication skills are vital for any relationship, both personal and professional. This journey has made me aware that I spend a great deal of time working on my professional relationships. I am very careful of how I phrase my comments to coworkers, I am cautious of hurting feelings, or of being misunderstood. I think about what I have to say to a coworker before I actually say it; I try and take into consideration their feelings. But I am not always as conscience at home of the impact my words will have. Communicating effectively is a skill, one that takes work and practice. It also requires that at times we must do some self assessing, see where our strengths are at, but also admit where our weaknesses are at, and begin the process of reducing those barriers. This is the only way we can be both effective at work, and at home, and have a happy, healthy relationship. References Jennifer Benjamin. (2007, October). 5 Talking Mistakes Most Couples Make. Cosmopolitan, 243(4), 126. Retrieved March 21, 2010, from Research Library. (Document ID: 1394182521). Billings, D. (2004). Primary color personality tool. The Heart Link women’s network. Bush, V.. (2007, December). Why Mars and Venus Collide: Improving Relationships by Understanding How Men and Women Cope Differently with Stress [review of Why Mars and Venus Collide: Improving Relationships by Understanding How Men and Women Cope Differently with Strss]. The Booklist, 104(8), 4. Retrieved March 22, 2010, from Research Library. (Document ID: 1402448851). David Code. (2009, February 13). How emotional distance ruins marriage. The Christian Science Monitor,p. 9. Retrieved March 21, 2010, from ProQuest Newsstand. (Document ID: 1644399621). Laura Gilbert. (2008, September). Couples. Cosmopolitan, 245(3), 145. Retrieved March 21, 2010, from Research Library. (Document ID: 1529579221). Hybels, S., and Weaver, R. (2007). Communicating effectively (8th ed.). Boston: McGraw-Hill. Institute for Health and Human Potential. (March, 2010). Emotional intelligence. Retrieved March, 21st, 2010, from http://www.ihhp.com/quiz COMMITTMENTS Caught Up in a Cycle of Nagging, Ignoring :[Home Edition]. (1994, July 25). Los Angeles Times (pre-1997 Fulltext),p. 3. Retrieved March 22, 2010, from Los Angeles Times. (Document ID: 59646758).

Aging With A Developmental Disability Social Work Essay

Aging With A Developmental Disability Social Work Essay The life expectancy and age-related medical conditions of adults with Developmental Disabilities are similar to that of the general population unless they have severe levels of cognitive impairment, Down syndrome, cerebral palsy, or have multiple disabilities. Some research has indicated that sensory, cognitive, and adaptive skill losses happen earlier for adults with Down syndrome compared to the general population and other adults with intellectual disabilities (Heller, 2011). For adults with Down syndrome, indicators of dementia may often be caused by other conditions that are remediable such as hypo/hyperthyroidism, depression, and sensory impairments (Heller, 2011). The rising numbers of older adults with Developmental Disabilities will intensify the need for services and supports that allow them to maintain functioning and remain living as independently as possible, whether they are living with family or in other residential settings. Examples of such services and supports comp rise of personal care services, assistive technologies, home health care, and other in-home supports (Heller, 2011). Older adults with Developmental Disabilities differ widely in their desire to retire, with many preferring to continue participation in work or vocational activities. Major health issues for adults with Developmental Disabilities living in the community are proper nutrition and sufficient exercise (Heller, 2011). Because adults with Developmental Disabilities are living longer, families have a longer period of care giving responsibility. While there has been an increase in funding for family support programs in the last ten years, these programs represent a small portion of spending for Developmental Disabilities services, and often target families of young children (Heller, 2011). Mindfulness of the growing numbers of individuals with developmental disabilities, who are aging, has directed service providers to focus on the needs of these individuals and the systems capability to assist them suitably. The re-conceptualization of disability from a medical model to a social model significantly affects the service system, the supports required by an individual and the prospects society has for an individual with a disability as he or she ages (Kavarian Long, 2008). Before entrance to a nursing home, a screening must be completed for every person with a developmental disability. Persons with developmental disabilities who are found to be unsuitably placed in a nursing home must be discharged (Kavarian Long, 2008). Unless the individual has a substantial disability such as Down syndrome, cerebral palsy (CP), multiple disabilities, or a severe level of cognitive impairment, the life expectancy and age-related medical conditions of elders with developmental disabili ties are similar to that of the general population (Kavarian Long, 2008). The growth of the service system is grounded in the belief that individuals with developmental disabilities will develop and function optimally if they are included in society and afforded the same skills with the appropriate supports as those without disabilities (Kavarian Long, 2008). A needs-based service system provides customized, particular services, based on the exclusive strengths, needs, and preferences of the older individual, and is the favoured service system for elders with developmental disabilities. Specific health issues are associated with elders with developmental disabilities. However, as seen in the general population, obesity and cardiovascular disease (CVD) can affect all persons with developmental disabilities (Kavarian Long, 2008). Individuals with an intellectual disability have the equivalent, if not a higher, occurrence of obesity than adults without an intellectual disability (Kavarian Long, 2008). Furthermore, it requires a larger effort on the part of caregivers to support obese individuals with intellectual disabilities, thus placing caregivers at greater risk for health problems such as lower back pain and injuries (Kavarian Long, 2008). Individuals with developmental disabilities living in a community need right of entry to supportive care providers and skilled healthcare clinicians who are well-informed about the person, the disorder of the individual, and the arrangement of services and supports available to them (Kavarian Long, 2008). These practices identify that adults with developmental disabilities are aging and with increasing life expectancies, there will be a need for a larger range of wide-ranging, unified services (Kavarian Long, 2008). Decisions about treatment, admission to care accommodations and personal support services, descriptions of ability to make decisions and the selection of a substitute decision maker are governed by the Health Care Consent Act (OPADD), 2008). The Substitute Decisions Act specifies that the substitute decision-maker for personal care may not be someone who is paid to deliver the individual with health care, residential, social, and training or support services unless the person is a spouse, partner or relative (OPADD, 2008). In the event that the person moving to the long term care home disagrees with the appointment of a substitute decision-maker he/she can go to the Consent and Capacity Board to request a review of his/her capacity to make choices for personal care. In a Power of Attorney for personal care, an individual appoints another person to make personal care decisions on his/her behalf in the event that the individual becomes unable to do so (OPADD, 2008). Power of Attorney for personal care allows the substitute decision-maker(s) to make decisions related to personal care, such as health care, shelter, clothing, nutrition and safety. The person named as Attorney for personal care must not be someone who is paid to provide the individual with health care, residential, social, training or support services unless the person is a spouse, partner or relative (OPADD, 2008). With federal and provincial government support, local health experts should develop community-based health promotion programs that are available and modified to aging persons with developmental disabilities. Also, families providing care to an adult with a developmental disability need improved access to the information and services that can support them in this role. Older adults with developmental disabilities themselves recognized the following features as significant for their social integration (Minister of Public Works and Government Services Canada, 2004). The Reena Foundation structured an Ontario-wide conference in March 1999 to address the systemic barriers to gaining access to services by older persons with developmental disabilities and to facilitate partnership between specialists working in the long-term care and developmental disability divisions (OPADD, 2008). With provincial government support, local service agencies should deliver a variety of support services for aging adults with developmental disabilities that include outreach, information, support with activities of daily life such as shopping and banking, modified day programs and assistance in residence planning well in advance of the need for placement (OPADD, 2008). Home care providers should make available respite care and homemaking services to family caregivers of older adults with developmental disabilities. All individual and community service providers and specialists should provide care and services to aging persons with developmental disabilities in a way tha t respects their decisional abilities, their principles and their preferences in order to foster their empowerment (OPADD, 2008). The federal and provincial governments should offer greater safeguards for economically vulnerable older persons with developmental disabilities and their family caregivers. For instance, by increasing disability benefits to persons living at home with family and by permitting refundable tax credits for disability-related expenses (OPADD, 2008). One recent national Canadian survey of developmental disability agencies in Canada puts forward that most remain to have group homes as their main model of residential services, followed by independent apartment living (mainly in Ontario) and then by other residential sites (Minister of Public Works and Government Services Canada, 2004). Services for persons with developmental disabilities are delivered in a way that reflects them as full citizens enabled to be treated with respect for their rights and fully incorporated in society. Cooperation between the seniors and the development disability sectors to deliver support to a mounting population of older persons with developmental disabilities is challenging (Minister of Public Works and Government Services Canada, 2004). This is because each sector has restricted resources and is disinclined to take on another group of clients. Coordinating service distribution between sectors is difficult and service providers are often deficient i n the knowledge and practice with respect to either seniors or developmental disability (Minister of Public Works and Government Services Canada, 2004). All governments should increase the amount and diversity of housing choices for older adults with developmental disabilities and their caregiver parents, predominantly in rural or smaller urban areas. Options should contain supportive housing with access to community services and amenities. Service providers working in seniors and in disability sectors should cooperate to respond in a flexible and coordinated method to the needs of aging persons with developmental disabilities (Minister of Public Works and Government Services Canada, 2004). Adult Day Centers are designed to meet the needs of individuals with dementia and to support their strengths, abilities and independence. Why use an adult day center (Alzheimers Association, 2007). One reason to use an adult day center is to give you a break from care giving. While your loved one is at a center, youll have time to rest, run errands or finish other tasks. Adult Day Centers also offer the person with dementia opportunities to be social with others and participate in activities in a safe environment (Alzheimers Association, 2007). Adult Day Centers can vary. To choose the best setting for the individual with dementia, consult a variety of sources to find an appropriate adult day center (Alzheimers Association, 2007). Call your local senior center or area agency on aging, too. Give the day center a chance. Occasional use wont give you an accurate picture of how the center operates (Alzheimers Association, 2007). In addition, giving the person time to adjust to the experi ence of going to the center is beneficial. While some people may resist going to the center at first, they often look forward to the visit after several weeks of attending, meeting people and joining in activities (Alzheimers Association, 2007). At some point the person with Alzheimers may need more care than the center can provide. Center staff and support groups can help evaluate your needs for future care. The aging population including those with disabilities are faced with many issues. These issues include who takes care of them, financial issues which at times lead to financial abuse, and they are also faced with other types of abuse (Valios, 2007). These other types of abuse may be neglect, physical, verbal, and emotional abuse. Many of the individuals in this population do not have families and have lived in an institution or the residential services all their lives. Others lived with families that are aging, and they can no longer provide the required support their loved one. Much of this population do not have children of their own that can assist with any additional support requirements. Therefore, the aging population are often neglected, isolated, and ignored (Lueders, 2002). When individuals aging with a disability are ill, they may have difficulty in getting a service. Because of this, the aging population become vulnerable to many issues like abuse because of their depende ncy on other people for personal care (Lueders, 2002). Additional difficulties may be with communicating, and sometimes they are faced with guilt and shame of being disabled (Valios, 2007). With better and improved health status, many adults with development /intellectual disabilities are living to old age like à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"typicalà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  adults. This population is now out living their parents (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). Population aging and the deinstitutionalization of persons with developmental disabilities have given to situations where parents in their late adulthood, for example their eighties and seventies are still the primary caregiver of their disabled child in their fifties or sixties (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). As well, siblings often have an important role in providing functional, living and instrumental support. Sibling relationships are long lasting. According to the survey of National Adult Sibling Study, siblings of adults with disability they have special affection, and are more close to their brothers or sisters with disabilities (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). Because of long life expectancy due to the developing health system than before , the major concern of adult siblings is who will assist their disabled sibling when the parent are no longer with them, and where they will go. The aged parent sometimes forces the sibling of their child with developmental disabilities, to take over part or the entire care-giving role. Some siblings may be able to accept this role from aging parents; however, the amount of expenses and time they can provide support can be limited (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). Aging with disabilities and health issues have direct impact on family memberà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s ability to be direct care. In several recent studies, parents identified concerns surrounding their own relatives and ability to provide ongoing support to their family m ember. In some studies, several people talked about challenges of preparing themselves and their family members for separation (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). The family members of aging adult with disabilities are also concerned about secure housing, independency and dependency. This situation is more complicated for some older adult with intellectual and developmental disabilities because overall they are more dependent on their family members as well as agencies staff (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011). Older family members are also looking forward to planning, for when they will be not able to provide the care to their relatives. Because families are the principal caregiver for most people with developmental disabilities, they also share this caregiver role with service providers. As people with developmental disabilities age, the transition period brings required changes in t he care giving and support provided by various family members and agencies (American Association on Intellectual and Developmental Disabilities (AAIDD) , 2011).

Innovation in Wine Packaging

Innovation in Wine Packaging Introduction With the different readings made, the researcher will intend to list or summarise a working bibliography. ‘The process of reviewing a literature involves making judgement about what to include and exclude from your literature review and then reading what other researchers have written about your subject and writing about it in a way that demonstrate you understanding. Writing the literature review for the dissertation will convey the researchers knowledge and ideas that have been established on the topic, and will be discussed. The literature review will be an essential tool, as this will indicate that the researcher has understandings of a field of study and their relevance for their inclusion. It connects the work to a greater field of knowledge and, in more immediate terms, it demonstrates the awareness bringing the work in a wider context. The researcher will also find an added benefit since some information about the subject will be found before starting the research work. This will bring the reader up to date with current literature on the topic, and framing the future research. The literature review will also influence the work as a foundation of research, identifying relevant and appropriate material. It should also inform and underpin the research, identifying the ‘gap that the researcher is attempting to address. The literature review will also help to position the work in the context of previous research and creating a ‘research space for this piece of work. (Hart:1998:14) The Theoretical Framework In competitive markets, companies must always seek to gain market share. The standardisation of brands and products often leads to higher productivity and lower production costs, and communication. With identical packages available on the shelves, the consumers can easily identify visual codes of brands, thus strengthening their identity and reputation worldwide.   Moreover, standardisation of lifestyles, driven by consumer mobility and the development of information technologies and communication, encourages the internationalisation and standardisation of products. Faced with globalisation and the saturation of some markets, the wineries are induced to expand internationally. However, managing brands internationally, and more specifically internationalisation of the packaging is far from being easy. Due to the saturated wine industry, it is more and more important to focus the wine industry on marketing strategy efforts toward the product and the consumer to maintain market share and sustain the wine customer attention. The Packaging This is a very important marketing promotion tool to attract customer, and is now regarded as an essential ‘P of the marketing mix. According to Hall and Mitchell (2007), the wine marketing mix decisions consist of the four Ps with an additional quartet of Packaging, People, Planning, and Positioning. Some studies have taken different approaches to the packaging as a marketing tool. Paine, Frank Albert has developed a definition of the packaging as: ‘The art, science and technology of preparing goods for market and sale'(1992:34) To add, further in his book, the author defines another kind of definition as: ‘Packaging is a means of ensuring safe delivery of a product to the ultimate user, in sound condition, at minimum overall cost'(1992:52) Packaging is well-known to be as a key element of the branding process as it communicates the brand equity of the company. According to Kotler (1999 : 28): ‘The package is the buyer first encounter with the product and is capable of turning the buyer on and off It can make the perceptions of qualities, reliabilities, and value in a product, as well as loyalty, confidence, and self-expression to the consumer (Aaker, 1996). We can make our conclusion about the packaging as a commercial activity. This is a crucial factor for companies in order to ensure the promotion of their product. The packaging will aim this communication of information. Through the brand, the packaging has become way of communicate messages to the consumers. ‘Packaging has actually gained in importance in the marketing mix as consumers closely scrutinize more products on the retail shelf before purchasing. (Brand Channel: 2009: August) ‘Packaging is taking on increasing significance and extending beyond the obvious necessity of providing for protection, transportation and storage. (Giles: 1994: 73) Trends And Future Of Wine Packaging It is interesting to note that the packaging of a product is the most ephemeral in the product life. Indeed, some companies must constantly adapt to trends and market developments. A company will prefer a change in the packaging rather than the product on its own, and this change will allow sales to grow in profitability. Therefore, we say that the packaging is a way to change media. Wineries are seeking to find a new way of attracting consumers, develop new relationships with the consumers and establish and sustain a strong brand equity that will stimulate the buying process. With the ‘general decline in consumption and a change in drinking habits; [†¦] from daily wine consumption towards more occasional drinking of higher-quality wine underpinned value growth (Datamonitor 2008:October:18), it is hardly surprising that the relationship between wine and packaging has attracted considerable attention in recent years. The packaging is particularly relevant in the decision-making process. In the field of the wine packaging, the shape of the packaging, the design, drawing and colour on the label is meant to attract the attention of the potential purchaser, differentiating the product from other competitors. It influences the majority of purchases made in large and medium-sized store, with consumers increasingly fickle and demanding. The International Journal of Wine Marketings article refers to the importance of the packaging in the wine industry suggesting that: ‘It reaches out beyond the point of purchase to make statements about its purchaser. (The International Journal of Wine Marketing: Thomas: 2000:12) Researchers Wine Intelligences latest quarterly Consumer Intelligence report confirms evidence that the wine is not important ‘choosing cues. The results of this survey indicates that proportions of consumers who consider the aspects of a wine as ‘top of mind cues when choosing which bottle of wine to buy would be the Grape variety (74%), Promotional offer (66%), Country of origin(63%), Glass colour (10%) and the bottle weight (7%). When consumers are willing to purchase wine, the decision making will involve asking themselves several questions including what type of wine it is, how much the wine is, and if the brand is known. These sources of information are important for consumers. The packaging is the media that the buyer will evaluate before purchasing the wine. Companies tend to simplify the decision making process, removing the grapes varieties and the vintage, and positioning the product within the reach of most mainstream consumer. Developing innovative wine packaging will be an investment making the brand distinctive, standing out on the shelves and simply trying to compete against existing products on the market. Therefore a focus of the packaging elements is the new strategy for these wineries, in terms of marketing efforts. The packaging is one of the tools in marketing for wineries to get the right picture about the business, and help the perception and positioning in the market place. A Bet On Innovation For Wine Industry The strategies of the company are not only to look to volume, but acting for the long term. Innovation has become essential for wineries wishing to take their brands to above preserve their margins and differentiate from competitors. A third of sales of consumer products are achieved with products that did not exist three years before. (J.J. Urvoy et S. Sanchez:2007: 135) The consumer demands are increasingly strong and we can notice the need for companies to generate new needs incentives to innovate through packaging. The wine packaging is facing a new trend of packaging, based on innovations becoming increasingly complex. Packaging innovation can drive wineries to access the premium product category. Packaging innovation can move your business from a commodity driven product into a premium product category. (JoAnn Hines: Australian institute of packaging) ‘Innovative packaginggas been a key feature of premium brands in the last decade (Datamonitor :2009) The convenient, practical, easy use and inexpensive packaging is obviously the most important factor with consumers when they purchase, however in the wine industry offer few possibilities. Therefore, even if innovation in packaging is one of the most important tasks in marketing, it is nevertheless one of the most difficult. Few innovations survive if they do meet a real consumer need. Thus, the packaging does have a role to play in innovation. A packaging, suitable for the use of the consumer and its expectations in term of packaging, will probably become the best retention tool.   Adapting The New Way Of Consuming: In order to be differentiated, wines seek to appeal and attract consumers. The key success to this packaging design revolution is to meet the consumers needs looking for trend. This is the case of the Maleta winery who decided to centre their marketing efforts on their packaging design. The winery has developed unique type of packaging for each wine, which aims to spoke directly to the target consumer according to a price range. ‘After auditing their winery, existing brand, competitors, and global beverage packaging design trends we decided on a strategy that would brand the wine, not the winery. (Jump Branding Design Inc:work:packaging:maletawinery) This is very important in the wine industry, as consumers identify the wine brands personality and create association with the wine quality. The popular and premium wine company Almadens brand manager said: ‘The brand personality of Almaden is at once fresh, contemporary, innovative and experienced [] We wanted our packaging to reflect these brand characteristics, while conveying Constellation Wines universal appeal as an everyday entertaining wine. (Business Wire:2003: May) Almaden Vineyards Innovates With New Bottle Packaging; Contemporary Look Maintains Brands Tradition Of Quality. Dealing with products that answer more and more to the consumers demand, the marketers are seeking sensory experiences. The act of buying now claims emotional, and beyond basic qualities of the product, the sight or grip of its packaging may influence the purchase decision. The packaging strategy will be to solicit the consumers five senses to awaken their interest and ensure their loyalty. The packaging actually will then stimulate more touch: Paper grain, gummed, plastic. Winemakers are now targeting to the new generation of consumer. Wine brings a new trend on socialisation. Young people are used to product innovation, it is the best target for the packaging innovation as they start to consider wine, yet the packaging was never fully orientated towards youth until recently. The new packaging is adding value to the wine, becoming a part of entertaining experience, bringing some new concepts to the everyday life. Many new offers start to appear, appealing new young consumer. ‘Wine is gaining greater acceptance across more segments of the drinking population, particularly amongst younger generation consumers just beginning to formulate their alcoholic drinks preferences. (Datamonitor 2008:October:19), Some examples can illustrate the wine industry needs to meet the consumers through innovative wine packaging. The market is then driven by the growing consumers demand for innovation. Now sober and minimalist packaging can be simple with a strong visual quality that invites the consumer to try. The shape, type, and drawing of the packaging attract the potential consumers attention, who will be distinguishing a specific wine bottle from competitors. In the other hand, consumer are expecting from the packaging a communication about: ‘The relevant and appropriate information about the quality of the wine, in some way replacing the salespersons action (International Journal Of Wine Marketing, 2005,Vol 18, 33-44) A survey made in 2008 reveals that for example in the UK, 39% of consumers feel that the design in packaging had a significant level of influence over their choice of purchases.(Datamonitor:2009: 12) Customers rely heavily on the design and labelling information such as region of origin, grape variety, and awards received. At the most general level, wine label designs tend to be described as either â€Å"traditional† or â€Å"modern/contemporary† (International Journal of Wine Business Research: 2007: vol 19: 170). For that reason, Wine producers and designers wineries innovate in term of packaging, in the view of satisfying the consumers wants and desires. The practical is one of the prime factors of choice in some markets as such, the household products.   The developments of ‘nomadism caused an increase in meals outside the home, standing and watching television. The breakdown of food and the search for gain time encourage consumers to buy packaging adapted to these new consumption habits. In a general overview, the time spent in food cooking is evaluating towards fresh produce and packaged ready to eat. The consumption pattern was individualised and therefore increase the snacking habits. All these changes have led to a proliferation of ready to eat, individual and transportable. The new lifestyles have involved a real change in the design of products. Therefore this has an impact on the image of packaging in general, since it multiplies the number of packages and thus increases the volume of waste. Some new wine packaging is more convenience in term of space. These new type of packaging can be more convenient to transport and non breakable. In that case the portability developed a new market of single serve package products, targeting a new ‘modern and fashion and socialization appeal that consumer are keen on. This new ‘single serve approach takes the wine consumption in a new way of dining or serving, keeping the wine industry with the luxury experience as looking for being chic, appropriate, convenient, accessible. (International Journal of Wine Marketing, 2005, Vol 18, 33-44). These innovations in smaller packaging ‘single-serve wine sizes permit to associate the wine consumption with new occasions. ‘The package on store shelf and in the consumers kitchen is a form of advertising which is attracting increasing design attention. (Giles: 1994:138) Many products are not hesitant about the misuse of codes reserved normally to other universes of products. Forms and graphics are involved in this transgression. This innovation is playing on the originality and fun to entertain, to differentiate and maintain market share. To illustrate this shift codes, winemakers like the Gallo Family Vineyards hasnt hesitate to bet on the uniqueness, that consumer is looking for. This is the case of their handbag style wine box for their White Grenache variety, the most famous rose wine in UK.   This bag in box has been designed in order to target a female audience. The packaging is the opportunity to develop one or more dimensions of the mark, being creative and offbeat. This type of packaging also now displays an originality and creativity overflowing marking the minds and pushed the traditional codes of bottling. Clever, transgression draws the eye and curiosity of the consumer. The aim of this new concept of packaging is to look outside the marketplace with new ideas that company could use for its own packaging. The uncommon packaging can also be a tool to provide added value to its packaging and affect the practicality of the product. The brand has to find his style and surprise the consumer, by promoting emotion without harming the product, so that it remains registered in his mind, the top of mind. The Eco-Friendly Wine Packaging Under the pressure of the increasingly environmentally conscious consumer, packaging must now be designed in logic of eco-environmental, performance, seducing consumers and reducing waste. We can also notice a new advertising argument, as being the wellness, pleasure, and authenticity with tradition. The media conveys massively the idea of a food and environmental crisis, which creates worries for the consumers. In supermarkets, we can see new innovative packaging. For example, the plastic cork or the screw caps. A new application is used for the wine packaging. Nowadays, the aim of the packaging isnt only to protect and sell. A new dimension of eco-packaging is rising. ‘Eco-packaging must do all that but also have minimal eco-impact, well be targeted, be a team player, plan for en of life, and plan for the next life. Jedlicka (2009: 8) Sustainable packaging is a strategic marketing move and Market forces are shaping the way of consuming. Products use to be made, consumed and then thrown away. Nowadays, products and their packages are remade for another kind of use, through a linear consumption, in a frame of new awareness of the purpose of what and how we chose to consumer. Not only the innovation of packaging will illustrate the product, but they it will also be communicate and talk about the packaging reduction efforts. ‘Now, along with information practices, not only can he consumer make an educated decision about the food they eat, but about the impact of that choice Jedlicka (2009:24). At first, we will define the term sustainability. Several definition and ideas have been used, however this is not a fully definition. The most adequate definition of sustainability is the definition bythe World Commission on Environment and Development. The commission suggests that sustainability should be defined as: ‘Forms of progress that meets the needs of the present without compromising the ability of future generations to meet their needs. (Brundtland Commission). For example the cork has been replaced by the screw and synthetic corks, and the bottle is slowly being replaced by new type of containers by winemakers. For instance, wineries created innovative packages for the introduction of the PET bottles, the bag-in-boxes varieties, the different versions of the TetraPaks, aluminium containers and even stand-up pouches. Those innovations on packaging are revolutionising the market of the wine industry. With a new vision as recyclable, unbreakable, lighter and visually attractive, the wine industry associate new bottles, with new packaging materials, new aspects, and new labels in order to attract new type of customer and even to target new type of niche markets. The wine industry found new eco-friendly environmental packaging option. Marketers offer to winemakers a new fresher brand with new positioning, using new packaging as a solution for a repositioning of their range of wine. An example is the new packaging from Astrapak; their benefits would be the convenient way of use and transporting, it is lightweight and sustainable. The demographics changes and consumption habits lead to use more packaging. Once products are consumed, they become waste. Faced with this increase of packaging waste, environmental issue are rise. Consumers are now concerned with the management of waste, including those due to packaging. Companies and marketers are aware of the challenges proposed by eco-design to the public. According Bethiness Laurence, director of trends and innovations of brands, it is also becoming ‘the new must-have packaging. (La revue des marques, 2008, 61, 48) A report also statute that the respondents has to give alternatives to glass bottles ‘37% indicates that they would be prepared to consider them. Plastic PET bottles and bag-in-box packaging had most consumer support. While the overwhelming majority, 63%, think all wine, however humble, should be packaged in glass bottles, when they were shown other forms of packaging, five out of six were neutral towards or indicated they were likely to buy at least one type of alternative packaging. (The Wine And Spirit Trade Association:2007) Therefore, companies are getting increasingly involved in the packaging industry, promoting not only the consumer economy, but also the biodegradation and recycling of materials. Eco-design is defined as ‘the improvement the ecological quality of a product according to Ademe (Bethiness, La revue des marques, 2008, 61, 49). This improvement requires action on several approaches: * The choice of materials when designing or improving packaging; * The type of energy required during the production phase, the distribution, transportation and management of end of life (recycling, re-use, composting); * The communication made about packaging itself, which does not happen often because companies are afraid of lose their credibility by highlighting their good will. Besides the commitment of industry, consumers must also be involved. Therefore, it would be beneficial for companies to communicate their actions and their results. ‘In food packaging, there is an unbalance between nutritional speech, too dominant, and the ecological speech, too discreet. (L. Wallentin,   La revue des marques, 2008, 61, .38) The consumer would be led to understand that packaging should not be regarded as a simple waste but as a real material to recycle. Consumer becoming more difficult, eating motif becoming knowledgeable in terms of their packaging choices and seem to be pushed towards alternative packaging. Creative solutions must be devised to provide pedagogically on packages to induce body movements such as the intelligent sorting. With this new type of packaging, companies have the benefit of new communication opportunities. ‘These innovations are helping us attract a new demographic and get people interested in wine with something other than the traditional presentation (Jean Charles Boisset :Beverage World: 2008: 56) ‘The innovative greener packaging is central to the positioning of new wines targeting a new type of drinker. The pack enhances both visibility and the financials. (Nigel Fordham: The new marketing packaging: Wildduck : 2008) The aluminium bottle is an innovation from wineries which produces the bottle using technology with pilfer-proof cap on the bottle to keep the quality of the wine without altering the taste or standard of the wine. The differentiation with the colour of the aluminium packaging makes the wine stand out on the shelf, increasing brand recognition among consumers, and in the same time, the safety and freshness. These criteria of selection are important to the consumers who see this type of wine ideal for outdoor use and to keep it longer by reducing oxidation from light penetration. With this type packaging, companies hope to attract a broad range of consumers due to his function, and also the visual appealing to the consumer. ‘Mommensin Beaujolais in an aluminium bottle.   This packaging is continually recyclable, screw cap, to make it re-sealable. The example of the Boisset Family estate is another illustration of breaking the rules in the wine industry. This burgundy estate is known for its vision of sustainability developing alternative packaging, generating a new mode of consumption. The use of PET bottles have 50 % lower carbon footprint than traditional glass wine bottles. It can be recycled continuously. For some cases, the innovation in packaging were entirely a new concept, giving a new life to the existing brand ‘ All of these innovations have helped us to transcend our traditional thinking of wine how to market wine, how to talk about wine and have really helped us to bring another dimension as far as how we look at wine itself and how we convey how to drink wine at the consumer level (Jean-Charles Boisset:Beverage Industry: 2008 :99:12) Both brands are examples of how establishing a point of difference with consumers through unique, stylish packaging can lead to success. One of the most seen new packaging on shelves of supermarket is the Tetra Prism. For example Boisset Family Estates, a family-owned producer and importer of fine wines based in Burgundy, France have launched ‘French Rabbit, a wine packed in octagonal. The owner of the winery says that new containers ‘are state-of-the-art packaging that will revolutionize the wine industry. The company also reinforces their communication about this innovative product with their message as ‘for every 4 French Rabbit wines sold, one tree is planted. French rabbit was the first premium wine in a tetrapak lunched in 2005. This new version of the Tetrapak is based on cartons, composed with 70% paper, which make this product more recyclable than glass, considering the significant decrease on weight. Another factor earth-friendly is the reducing of carbon from the transportation. ‘100% recyclable, Tetra-Prism containers reduce packaging by 90% in comparison to typical glass wine bottles. (French Rabbit wines: About the rabbit: Tetra Prism) This Chardonnay from the South of France is made in a Burgundian style; this Chardonnay is described as flavours of citrus and stone fruits, and presents a slogan ‘Savour the wine. Save the planet. (www.frenchrabbit.com) The use of paper cartons is not only the new type of innovation in term of packaging. Another container is coming on the market, the can, which gain more and more attraction. This use of packaging is not new in the market, however, new research have been made for wine, preserving qualities and freshness. This is the case of Barokes Australian Premium Wine, an Australian-based vineyard, which introduced in the market a process known as ‘Vinsafe. This innovation guarantees the longevity of the wine in the can. (www.wineinacan.com) The American Neibaum-Coppola Winery is using the same concept with Sophia Minis, which brings to the wine more sophisticated style. This Sofia Blanc de Blancs Sparkling Wine Minis is targeting for example the new young consumer, trendy and looking for fashion. (www.franciscoppolawinery.com) The bag in box (BIB). Even if this type of packaging is seen as cheap wine, and do not contain premium brands, the consumer can still get quality wine. ‘The quality of bag in box wine has improved tremendously in recent years. But the perception of the consumer is very different said professional wine taster Susan Hulme, from the Association of Wine Educators. (Reuters: 2007) The example is Blackstone Black Box Merlot which quickly moved from the low category of wine to the premium box revolution. The benefit of this packaging is the freshness that can stay up to 3 weeks after opening. Wine in flexible pouches is known to have 80% less of a carbon emission than wine bottles. The Company of Versus wine is pushing its product to the European. The consumer can see benefit though these pouches as the convenience of transport and storage. The wine is said to remain fresh up to 1 month. Nowadays the marketers in the wine industry are pushing further the new way of packaging strategies both cheaper and greener. The aim of the companies creating this type of packaging in to reduce, recycle and renew. Some research have been made on the field of packaging, including wine packaging, creating use packaging always more efficient. The scientific and technological advances in the field of wine packaging pursue objectives: the satisfaction with the taste and quality of product, convenience, health, and safety, increasing sophistication and intelligent packaging cue. However the only gap that we can find in literature between this mainstream success for these new packaging is perception from the consumers. We found some lack of information on the wine buyer‘s perception on the value of sustainable packaging. The Research Process The Questionnaire Design The purpose of this study is to elicit the methodology adopted achieved using an exploratory study on consumers perception of sustainable wine packaging. The primary purpose of the researcher is to use exploratory research to provide insights and understanding into the study in a preliminary way. As the observation and the limited number of respondents will influence the direction of the study, this research will not attend to provide a precise answer but estimate one. Therefore the research will find a greater interest in using this type of research and does not have specific assumptions concerning the survey problem. A questionnaire had to be completed by wine consumers, wine makers, wine shop owners, and retailers of France, Italy and England. The research was designed to present the relevant dimensions that consumers take into account with regards to wine packaging, what they perceive and describe comparing different type of wine packaging. The type of survey method chosen has been structured questions, where the researcher will have to explore the participants response to the topic. The study has targeted consumers between 20 and 60 years old from European countries. The questionnaire method chosen as its application, coding, analyzing and interpretation of the data are rather simple. Respondents have been limited to choose from a set of alternatives, the results are reliable. However following the attitude measuring questions, respondents could give unconscious answers. (Malhotra 2004) In order to allow respondents to easily express their perceptions, therefore avoiding suggested answers a repertory grid (RGT) approach was followed. The RGT technique of interview is used to illustrate peoples description. The RGT allows respondents to freely express their opinions and the researcher to avoid bias. In fact, the researcher will simply submit the possible choice that could help the respondent to express themselves in depth. Finally an RGT technique is relevant according to their approach in consumer behaviour studies as it elicits the different perceptions by the respondent who is asked to identify one of the alternative wine packaging. In order to complete this survey, the questionnaire was composed of four main groups of questions. First of all the researcher categorized the questions on the consumers knowledge of wine packaging, their attitudes and behaviour toward this type of drink, whether they bought wine or not, and the perceived influences they could expect of their buying behaviour from their relatives, followed by other questions such as their shopping behaviour and frequency of purchase. The questionnaire contained questions on age, gender, education, and being a wine consumer. There were also questions about the importance of the environment. To test their knowledge of sustainable wine packaging, the respondents have been asked to tell if they knew what s

Obsession in Enduring Love Essay -- English Literature

Explore the ways in which McEwan presents obsession in Enduring Love The theme of obsession is found in many different forms in Enduring Love. McEwan uses language and the presentation of the characters to explore the many different types of obsession. The most obvious obsession in the novel is Jed’s obsession with Joe. As a reader, we find this perhaps the most disturbing because of the intensity with which it is presented. At the opening of the novel, immediately after the accident, Joe walks down the hill to inspect Logan’s body and is closely followed by Jed. McEwan uses language to great effect to convey Jed’s obsession with religion and Jed’s dialogue to show his eagerness to pray. ‘I mean you don’t have to believe in anything at all, just let yourself do it and I promise you, I promise.’ The use of repetition and the word ‘promise’ shows Jed pleading with Joe and expresses his sincere beliefs. There is also a strangeness as Joe decides to tell Parry the harsh truth of his religion ‘There’s no one up there’ ‘Parry’s head was cocked, and the most joyous of smiles was spreading across his face.’ This is a significant moment in the novel as we discover later on that this was the point when Jed’s obsession began and the moment on which the rest of the story is based. McEwan uses religious imagery to convey the embarrassment felt by Joe and passion of Jed’s beliefs. ‘†¦, as I saw it, to deliver me from the radiating power of Jed Parry’s love and pity.’ The use of the verb ‘deliver’ has religious overtones and suggests deliverance in the same Christian sense of Jesus ‘delivered’ mankind. McEwan also uses the phrase ‘radiating power’. This is particularly effective use of imagery as it conveys the idea o... ...as it highlights Joe’s mathematical side. ‘Two bands were entwined in a double helix’†¦Ã¢â‚¬ ¦.to suggest the twenty amino acids on to which the three letter codons were mapped’ McEwan uses the brooch as an object to draw out Joe’s analytical characteristics through the word ‘double helix’ and displays his knowledge of science. The theme of obsession is vital to the novel as a whole and permeates every aspect of the narrative. The obsession is used to invoke a response from the reader, particularly in the case of Jed and Joe as we feel repulsed and disturbed by Jed’s language and feelings. We are also as readers, directly affected by Joe’s love of science. It is evident throughout the novel since often Joe tries to rationalise his problems by making links to science. Finally, it is Jed’s passion for religion that he justifies his obsession and Joe who fuels it. Obsession in Enduring Love Essay -- English Literature Explore the ways in which McEwan presents obsession in Enduring Love The theme of obsession is found in many different forms in Enduring Love. McEwan uses language and the presentation of the characters to explore the many different types of obsession. The most obvious obsession in the novel is Jed’s obsession with Joe. As a reader, we find this perhaps the most disturbing because of the intensity with which it is presented. At the opening of the novel, immediately after the accident, Joe walks down the hill to inspect Logan’s body and is closely followed by Jed. McEwan uses language to great effect to convey Jed’s obsession with religion and Jed’s dialogue to show his eagerness to pray. ‘I mean you don’t have to believe in anything at all, just let yourself do it and I promise you, I promise.’ The use of repetition and the word ‘promise’ shows Jed pleading with Joe and expresses his sincere beliefs. There is also a strangeness as Joe decides to tell Parry the harsh truth of his religion ‘There’s no one up there’ ‘Parry’s head was cocked, and the most joyous of smiles was spreading across his face.’ This is a significant moment in the novel as we discover later on that this was the point when Jed’s obsession began and the moment on which the rest of the story is based. McEwan uses religious imagery to convey the embarrassment felt by Joe and passion of Jed’s beliefs. ‘†¦, as I saw it, to deliver me from the radiating power of Jed Parry’s love and pity.’ The use of the verb ‘deliver’ has religious overtones and suggests deliverance in the same Christian sense of Jesus ‘delivered’ mankind. McEwan also uses the phrase ‘radiating power’. This is particularly effective use of imagery as it conveys the idea o... ...as it highlights Joe’s mathematical side. ‘Two bands were entwined in a double helix’†¦Ã¢â‚¬ ¦.to suggest the twenty amino acids on to which the three letter codons were mapped’ McEwan uses the brooch as an object to draw out Joe’s analytical characteristics through the word ‘double helix’ and displays his knowledge of science. The theme of obsession is vital to the novel as a whole and permeates every aspect of the narrative. The obsession is used to invoke a response from the reader, particularly in the case of Jed and Joe as we feel repulsed and disturbed by Jed’s language and feelings. We are also as readers, directly affected by Joe’s love of science. It is evident throughout the novel since often Joe tries to rationalise his problems by making links to science. Finally, it is Jed’s passion for religion that he justifies his obsession and Joe who fuels it.